I enjoy flying, I enjoy being in airports and I could basically live in an aircraft. I just get a kick when I am in one and a huge smile.
Since I take every opportunity I can to be on an aircraft it took me by surprise when I actually realized I had never flown Ryanair. During class, the famous low cost carrier always came up – good or bad – but everyone always laughed at their experience with the airline and also the myths that came with the airline. For example, that Ryanair flies with the minimum fuel it needs to get from A to B. Or that it will be soon replacing its toilets with extra seats so more passengers can fly… To name a few.
But now I could experience Ryanair myself.
A few years ago, the question was still a point of discussion, to get social or not? And all airlines have found a reason to why they should get social, being the incident of the ash cloud or that they noticed their competitors were coming up with all kinds of ideas to get their brand out there. Now, a few years later, every airline has at least one social media platform, and social media is here to stay. What have we seen in the airlines business the past few years?
- Over 75% of airlines invest more than 90 person-hours per month- and only 3.4% dedicate less than 10 hours.
- Cross-functional roles are commonplace for social media teams, with 85% employing cross-functional teams.
- Customer service emerging as the most common cross-functional role.
- Business goals of social media investment are: 1) brand engagement 2) customer service 3) revenue.
- The biggest challenge faced by airlines is the insufficient allocation of resources to social media.
- Over 70% of respondents plan to increase their social media budget in the next year, showing an increase over Simpliflying’s 2011 report.
The competition between full service carriers and low cost carriers has been a hot topic in the mind of everyone that is interested in aviation. And, a few weeks ago Alwin Lijdsman, a tech and developments specialist at Aviation Platform decided to tackle the subject: Possible solution for full service carriers? If you can’t beat the low cost carriers, join them?
The airline lost one of my bags… Well at least they didn’t lose all of them.
(Got pretty angry and upset, could’ve pulled my hairs out, because that bag had the important stuff – all of them do actually)
So what do you do?
Go to the customer service desk and hope someone can help me. Yes – almost. Good news: they will do their best to find my lost bag. Bad news: They don’t know when I will have my lost bag back.
Filled in an endless paper. Noted my address, phone number and what not. Went home and complained to my family that the airline had lost my bag with-the-important-stuff-in-it. What else could I do but wait?
That was back in the day when we had basically no Social Media platforms, remember?
In late spring I booked a flight with Swiss International Airlines (SWISS) to Sao Paulo, Brazil. I was always curious about that airline. When I was a child, I thought a lot about the logo choice, a red square and a white cross? At that age, I wasn’t aware of many flags, except that of my own and the well known United States flag.
A few days ago I came across a blog talking about Polyphasic sleep, the name already interested me as I have never heard of it and then a question got me even more curious: Could we manage sleeping only 2-3 hours a day?
Looking at my questions from my previous blog, I decided to do a little bit of research.
Back when the timeline was launched almost everybody was freaking about the new look, but businesses had more to worry about. How were they going to change their ‘planned’ Social Media strategy with all the new changes? Now, what I have seen is that Social Media specialists are people who can easily adapt, but also need to think quickly, because once you fall behind… Well, you’re behind.